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Whitehill Business Services Ltd >> news >> latest news >> Small Businesses Fail to Take Advantage of Social Media - npower survey

Small Businesses Fail to Take Advantage of Social Media - npower survey

Posted by admin on September 26, 2014

Small Businesses Fail to Take Advantage of Social Media


UK consumers would be much more likely to shop and spend money with small, independent businesses if they did more to market themselves on social media, suggests.

At the moment, around 34% of British people say they follow a couple of local small businesses on social networking sites such as Twitter and Facebook.

However, this could easily rise to 70% if small businesses become more accessible through social media and encourage communication and interaction with their customers. This is according to a study of 1,500 customers by npower’s small business division. Rachel Vincent, head of customer service for the gas and electricity supplier, says that more than half of the UK population uses social media. This means that, for a small business, having an online presence is vital in order for businesses to reach out and extend great customer service and gain publicity.

“Small businesses need to get in on the action. Whether that means bars and restaurants tweeting about drinks promotions and their special of the day, or local cafes offering a discount code for Facebook fans, every independent business can benefit from marketing their services on social media.” she says.

What npower also found during their research was that women are more likely than men to follow small, local businesses on twitter and those in the 18-24 year old category are also more likely to follow small businesses than any other age group.

On the other hand, the main findings were that consumers of all ages and both genders are keen to stay in touch with small, local businesses. Amongst the over-55s, more than half have said that they would like to follow small businesses if they knew they were around.