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Whitehill Business Services Ltd >> news >> latest news >> Six marketing skills every business needs to know in 2016

Six marketing skills every business needs to know in 2016

Posted by admin on January 25, 2016

Six Marketing skills every business needs in 2016

Business, Businessman, Success, Team, Teamwork, Profit

Customer relationship Management (CRM)

In an organisation, every employee needs good communication and organisation with their customers. Different skills include programming, database development, networking and the effective use of telecommunications. This element of business is critical to keeping customers satisfied and loyal, which is why your organisation simply can’t afford to be lacking in the applicable skills.

Knowledge of web Technologies

Many customers are turning to online resources as it is easiest for them to order a product online, rather than going into a store.  So for a business, this should be taken into consideration, e.g. making a website, or making your business known through social media. Your team will need to use these channels effectively.


As a business you should be aiming to sell your business to your target audience as these are the customers who are more likely to want your services, however your services need to be portrayed in an expressive and concise way. This will tell the customers exactly what they want, not beating around the bush to get there.

Communication is very important for marketing, as it makes your business more successful and known for the good services it provides.

The ability to identify the benefits of a product

Even if you are 100% happy with your products you are selling, you have to step back and let the customer decide. The most important thing for your average customer is the benefits you are providing.


By striking relationships, building trust and friendships where appropriate with clients, will make the networking of your business much more successful.

Data analysis skills

By using statistics, your company can improve its marketing strategies, and make them more cost effective.